Don't Waste Your Highlight Video

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Parents and student-athletes feel that sending a highlight video is a great way to get an athlete on the coach's radar. This is a fallacy. 

Unfortunately, most of the videos (or video links) sent to coaches are never watched (or clicked)! 

Put yourself in a coach's position.  If you received a dozen videos every day, which ones would you watch?  The ones you asked for, of course.  You would toss most of the unsolicited videos. 

We heard from a parent once who was stunned that when he went into a coach's office, he saw piles of unwatched DVDs. The coach told him he would never get to them.

While video is a key element in the recruiting process, it must be used wisely and effectively.  Don't waste your highlight video.  Our advice is to wait until the coach asks you for it.  Or, ask him first for permission to send it.  This way, you are likely to get it viewed.